Meet Our Team
Our mix of strategy, creativity, and real-world understanding helps roofing companies stand out in a crowded market. We bring sharp thinking, honest communication, and a lot of heart to every project.
Welcome to Resonating Brands
See how we help roofing companies capture more leads and close more deals.
Founded By A 25 Year Marketing Professional
Janette O'Shaughnessy
Founder & Strategic Growth Partner
Janette O'Shaughnessy is the founder of Resonating Brands, a digital marketing and web design agency specializing in next generation websites and lead generation systems for roofing contractors and home service businesses. She helps roofing, plumbing, electrical, hvac, and tree service companies move beyond outdated websites and into next generation digital infrastructure built for the way homeowners search today.
Digital Content & Social Media Expert
Maggie Scanlon
Social Media Manager
Maggie Scanlon is the Social Media Manager at Resonating Brands, bringing together her media training, digital content experience, and clear communication style. She's worked across social media management, email marketing, and content production, supporting brands through everything from engagement tracking to CRM campaigns and podcast workflows.
Before her work in marketing, Maggie spent several years in education, which strengthened her organization and people skills. She also launched and ran a small business, gaining hands-on experience in content creation and client care.
At Resonating Brands, Maggie helps deliver content that's consistent, approachable, and genuinely engaging for the roofing companies we support.
Web Development & CRM Systems Expert
John Helbling
Technical Lead
John Helbling is the Technical Lead at Resonating Brands, bringing 19+ years of experience developing dynamic web applications in PHP, HTML, CSS, JavaScript, MySQL, SEO, and multiple ecommerce platforms.
Over the course of his career, John has built a background that includes developing, implementing, and managing various types of CRM systems (Salesforce, SugarCRM, 1CRM). He's also well-versed in website security tactics, server-side firewall management, and hardening tactics for PHP-based websites.
John is a great communicator who has an ability to translate complex information into easily understandable language. As a value-centric leader, he strives to deliver both forward-thinking and professionalism in all his endeavors.
His core competencies include complex web development, technical project management, CRM management, website performance, server administration, website security, team leadership, search engine optimization, and communication skills.