What Is Content Marketing?
To start, we need to make sure we understand what content marketing really means.
According to The Content Marketing Institute, content marketing can be defined as, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
That’s one of many official descriptions. But what does it really mean to do Content Marketing?
There are 3 main elements:
- Keyword Research
- Clarify Your Target Audience
- Create Valuable Content That Helps Your Audience