About Us

Who are we?

We are a full-service, digitally-savvy collection of marketing specialists that understand the connection between content and customers. We help our clients achieve exceptional results by finding the most valuable opportunities, and executing each component at the highest level.

Founded By A 25 Year
Marketing Professional

Resonating Brands was founded by Janette O’Shaughnessy, a career marketing professional with a passion for helping companies with their marketing strategies.

Founder & Strategic Growth Partner, Resonating Brands

Janette O’Shaughnessy is the visionary behind Resonating Brands, where she serves as Founder and Strategic Growth Partner. With a sharp eye for system design and a deep commitment to measurable impact, Janette specializes in transforming roofing companies into dominant local market leaders. Her approach combines smart sales and marketing automation with a relentless focus on results—empowering contractors to scale with confidence and clarity.

Guided by a belief in radical transparency and client-first integrity, Janette has built Resonating Brands into a trusted growth engine for roofing and home services businesses across the U.S. Her strategic leadership ensures that every campaign is rooted in data, driven by innovation, and designed to deliver high-quality leads—not just traffic.

Janette’s work reflects the brand’s core values: best-in-class service, authenticity, credibility, and compassion. She is not just a marketing expert; she’s a builder of systems that resonate. Her mission? To eliminate guesswork in marketing, replace outdated processes with scalable automation, and help clients grow with confidence.

Whether advising on local SEO strategy or architecting a sales funnel powered by intelligent automation, Janette is the go-to guide for roofing companies ready to own their market and turn their brand into their greatest asset.

Meet Our Team of Powerful Women!

We’re an all-female team in an industry that’s not exactly known for it — and we love that. Our mix of strategy, creativity, and real-world understanding helps roofing companies stand out in a crowded market. We bring sharp thinking, honest communication, and a lot of heart to every project.

Maggie Scanlon - Social Media Manager

Maggie Scanlon is the Social Media Manager at Resonating Brands, bringing together her media training, digital content experience, and clear communication style. She’s worked across social media management, email marketing, and content production, supporting brands through everything from engagement tracking to CRM campaigns and podcast workflows.

Before her work in marketing, Maggie spent several years in education, which strengthened her organization and people skills. She also launched and ran a small business, gaining hands-on experience in content creation and client care. At Resonating Brands, Maggie helps deliver content that’s consistent, approachable, and genuinely engaging for the roofing companies we support.

Ivy Shelden - Content Manager

Ivy Shelden is the Content Manager at Resonating Brands, where she helps roofing companies communicate clearly and build trust with thoughtful, SEO-driven content. She’s worked in agency settings, editorial roles, and as a freelancer—experience that shaped her approach to content planning, SEO writing, and simplifying marketing for clients.

Before joining Resonating Brands, Ivy taught SEO and content writing to hundreds of students, helping them understand search, strategy, and how to communicate with confidence. With a background in broadcast media and a steady love for good writing, she focuses on creating content that feels honest, helpful, and easy for roofing companies to put into action.