Sales & Marketing Tips You Can Use: #1
In this newsletter, our goal is to provide the very latest in sales & marketing tips that you can use to up your game & make your brand resonate. Feedback is welcome, so please let us know what you think and how we can make this more useful for you.
Tip #1: Use Sales & Marketing Automation Tools
Your team, your company, your marketing team, your sales team, whoever is relevant, simply has to get to a point where all incoming leads are automatically entered into some sort of CRM for automated email responses that look personal!
The old school way of emails from whoever gets your incoming website forms at your company sent internally to the appropriate sales personnel doesn’t work anymore! What if your rep is out for the day, at a trade show, or on a sales call? Leads inevitably get lost this way, response times vary, & it is not efficient.
Fast Response Times Are Critical
According to the Harvard Business Review, “…it’s already evident that most sales organizations need new tools and processes to meet the demands of the online age.” You are 7x more likely to qualify the lead if the response time is 1 hour or less! (Read more from the Harvard article here.) New data shows the response time is now only 5 minutes or less!
To solve this, set up a sequence of timed email responses using a tool like Hubspot or MailChimp that routes your online leads automatically and initiates a well-written sequence of emails. The number of tools available today is staggering, so pick one and stick with it so you can use it efficiently for your business. If you need help, hire us or someone else to help you get these tools set up for you properly.
Sales & Marketing keeps moving forward in the digital age. Don’t get left behind in your approach!
#2. Upgrade Your Website & Its Content
Website refreshes, updates and content management continue to rise in priority for both sales & marketing teams in B2B companies.
- 33% of all buyers desire a seller-free sales experience (Gartner)
- 44% of buyers who are millennials desire a seller-free sales experience (Gartner)
- The average prospect doesn’t make themselves known to a business until they are ~80% of the way through the buying process. (ImpactPlus)
These numbers show that your company’s website needs to have all the information your prospective buyer is looking for available online. If your website is not being updated and answering the questions your prospective customers have, you are missing out on leads that could turn into customers.
One way to get started with the the process is by collecting all of your most Frequently Asked Questions, with the your best, most thoughtful answers.
#3. Use LinkedIn & LinkedIn Sales Navigator
Using LinkedIn & LinkedIn Sales Navigator beyond just a beginner status will give you a huge advantage over your competition. LinkedIn is creating content to help you here. Your CRM should integrate with LinkedIn Sales Navigator, creating another point of automation to help make things more efficient.
At Resonating Brands, we are here to give you & your company the best value for your money. We will do our very best to help you execute a well-developed plan that drives business. If you are looking for a marketing group who is curious about you and your industry, takes pride in honest, dependable marketing strategies, and breathes creative life into your brand, we are your people.
Ultimately, we succeed by helping you succeed. We want you and your company to BE RESONATING.
It is only when you Resonate, when you find your voice, your personality and your target market, that you will truly be a Resonating Brand to be desired. We are here to help YOU get there.