For roofers, HVAC companies, and home service contractors
We build digital growth systems for home service companies.
Next generation websites, search optimization, social media, AI, and custom digital tools — combined into one system for roofers, HVAC companies, and home service contractors.
We build it. We manage it. You focus on running your business.
Holland, Michigan · Serving contractors nationwide · Call 616-739-3245
One Digital Growth System
Resonating Brands builds digital growth systems for roofers, HVAC companies and home service contractors — next generation websites, search optimization, social media, AI and custom digital tools. We build it. We manage it. You focus on running your business.
- Next Generation Websites — Managed websites with SEO, AEO, and GEO built in.
- Search Optimization & Digital Marketing — Local SEO, AEO, GEO, Google Ads, and Local Service Ads.
- Social Media Management — Real job photos posted on a schedule, written in your voice.
- Custom Software — Working custom tools in days, connected to the CRM you already use.
- Inbound Voice Agents — Every call answered, day or night.
- Website Chat Agents — Answer website visitors and capture leads after hours.
- AI Consulting — Practical AI for home service businesses.
- Websites for Roofers — Roofing websites built to rank and book appointments.
- Websites for Home Services — Websites for HVAC, plumbing, tree service, and cleaning companies.
Running a roofing company? Start with our complete guide to marketing for roofers. See the sites we have built on Our Websites, or view pricing.
Service Area
Resonating Brands is based in Holland, MI and works with contractors across West Michigan, including Grand Rapids. We also serve roofers, HVAC companies, and home service contractors nationwide. See our full service area.
Questions Contractors Ask Us
What is a next generation website?
A site built for how people search today. Clean fast code, schema markup on every page, service area pages that prove you are local, and content shaped so AI engines can quote it. Then managed every month instead of left to rot.
What are AEO and GEO, in plain English?
AEO is Answer Engine Optimization — getting your business named when someone asks ChatGPT, Claude, Gemini, or Perplexity for a contractor. GEO is Generative Engine Optimization — getting pulled into the AI answer at the top of Google. Both matter now. Neither is standard at most agencies.
Do you only work with roofers?
No. We build digital growth systems for roofers, HVAC companies, and home service contractors — plumbers, tree services, cleaning companies, and more. The playbook is the same across the trades.
What does “managed” actually include?
Content added monthly, technical health checked, schema kept valid, speed monitored, search and AI visibility tracked, and a plain-English report every month.
You really build custom software in days?
Yes. A working version in days, not a proposal in weeks. You use it, tell us what is wrong, and we change it. It is a different way of building and the speed is the whole point.
What kind of software do contractors ask for?
Quoting calculators. Crew and job schedulers. Inspection apps for the field. Customer portals. Anything the off-the-shelf tools do not handle the way you work.
What is included in the social media program?
Posting across your channels on a set schedule, built from your real job photos, written in your voice. Google Business Profile kept active. Monthly reporting.
How long before I see results?
Speed and technical fixes show up immediately. Local search movement usually starts in 60 to 90 days. AI visibility can move faster because most of your competitors are not doing anything about it.
What does it cost?
Websites run $199–$299 per month, with ownership vesting after 24 months of payments. Software and social media are quoted separately. No long contracts, no setup games.
Let's Look at Your Site Together
Resonating Brands · Holland, Michigan · (616) 739-3245